Basic info:
- Company site: https://www.waterdrop.com/
- Niche: Food & Beverage
- Main socials: Instagram and TikTok
🎣 Pitch Example 🎣
Hey @drink_waterdrop, as a UGC creator and an avid hiker, staying hydrated with eco-friendly options is crucial for me! 🌿💧 I’d love to create engaging content that showcases your innovative products and inspires others to choose sustainable hydration. Let’s collaborate! [Link to Portfolio]✨ #UGCCreator #Sustainability
Brand Research:
🔎 Activity: Produces compact microdrinks and microteas designed to improve hydration. Offers healthy and sustainable alternatives to traditional beverages.
Values:
⭐ Sustainability: Eco-friendly products with a focus on reducing plastic. ⭐ Health: Promotes healthy hydration with natural ingredients. ⭐ Innovation: Innovative products to improve the water drinking experience.
What They Are Looking For:
✔️ Creators Who:
- Highlight the environmental benefits of using Waterdrop products.
- Create authentic, informative, and engaging content that seamlessly integrates the product.
- Share personal stories or lifestyle content showing the product in everyday use.
What They Are Not Looking For:
✖️ Content That:
- Misrepresents the product’s features or benefits.
- Is purely promotional without any informative or entertaining value.
Why is it effective?
✅ Personalization: You mention your passion for hiking and the importance of hydration, which demonstrates genuine interest and alignment with brand values.
✅ Clarity: The message is clear and direct, specifying your role as a UGC content creator and your goal to collaborate.
✅ Value Proposition: You indicate how you can benefit the brand by creating engaging content that promotes sustainable hydration.
✅ Engagement: You use relevant hashtags to improve visibility and connect with the brand’s community.
🎬 ✨Content Examples
3 💡 Content Ideas
- Morning Routine Integration: Create a video showing how Waterdrop microdrinks fit into your daily morning routine, emphasizing their convenience and health benefits. Highlight the ease of use and flavors that kickstart your day with hydration.
- Eco-Friendly Lifestyle Tips: Share a series of posts or reels featuring tips for living a more sustainable lifestyle, with Waterdrop products as a key component. Discuss the environmental benefits of using Waterdrop and how it reduces plastic waste.
- Hydration Challenge: Launch a 7-day hydration challenge, encouraging your followers to use Waterdrop products and share their experiences. Document your own progress, benefits noticed, and engage with participants by reposting their stories or posts.
