Hey, creators! 🌟 If you’re eager to work with your favorite brands and showcase your creativity on Pinterest, you’re in the right place. Here’s everything you need to know to craft a winning pitch and stand out in the Pinterest community.
#Episode 4 of the Series: 📝 15 Unexpected Places to pitch as UGC creator
🏷️ Types of Brands on Pinterest
Pinterest is a goldmine for discovering various brands that are actively looking for fresh content. Here are some types of brands you’ll find:
- Fashion Brands: From high-end to fast fashion, these brands are always looking for creative ways to display their collections.
- Home Decor & Furniture: Companies in this niche love sharing visually appealing content.
- Food & Beverage: Think recipes, kitchen gadgets, and delicious visuals.
- Beauty & Skincare: Tutorials, product reviews, and beauty hacks are huge.
- Travel: Stunning destinations, travel tips, and packing guides are popular.
- DIY & Craft: Brands that offer supplies and ideas for all sorts of projects.
Knowing the type of brands you want to pitch to will help you tailor your content and approach.
📧 Step-by-Step: How to Pitch on Pinterest
- 📌 Create a Compelling Portfolio on Pinterest
- Showcase Your Best Work: Pin your top content that aligns with the brands you’re targeting.
- Organize Boards: Create specific boards like “Fashion Collaborations,” “Home Decor Projects,” or “Recipe Creations.”
- Use Descriptions Wisely: Add detailed descriptions to your pins to highlight your engagement rates and how you’ve collaborated with other brands.
- 🕵️♂️ Research the Brand Thoroughly
- Visit their Pinterest profile and website.
- Understand their aesthetic, tone, and audience.
- Note down what type of content they are sharing and engaging with.
- 🌟 Develop Your Value Proposition
- Determine what unique value you can offer to the brand.
- Think about your strengths: Is it your photography? Your DIY skills? Your creative recipes?
- 📧 Draft Your Pitch Email
- Subject Line: Keep it catchy and to the point. E.g., “Excited to Collaborate: Boosting [Brand Name]’s Pinterest Presence!”
- Introduction: Briefly introduce yourself and why you love their brand.
- Value Proposition: Explain how you can help the brand. Include ideas for potential collaborations.
- Portfolio Link: Provide a link to your Pinterest portfolio and highlight relevant boards.
- Statistics: Share your Pinterest metrics (followers, engagement rates, monthly views).
- Call to Action: Suggest a follow-up call or meeting to discuss further.
💌 Example Email Template for Pinterest Brands
Subject: Excited to Collaborate: Boosting [Brand Name]’s Pinterest Presence!
Hi [Name/Team],
My name is [Your Name], and I’m a content creator specializing in [your niche]. I’ve been following [Brand Name] on Pinterest and absolutely love [something specific about their content].
I believe my skills in [specific skill] can help elevate your brand’s Pinterest presence. I’ve attached some collaboration ideas below:
- Idea 1: [Brief description]
- Idea 2: [Brief description]
- Idea 3: [Brief description]
You can view my portfolio and previous work on my Pinterest profile here: [link to your Pinterest portfolio].
Here are some of my Pinterest stats for reference:
- Followers: [number]
- Monthly Views: [number]
- Engagement Rate: [number]
I would love to discuss how we can work together to create amazing content for [Brand Name]. Looking forward to hearing from you!
Best regards, [Your Name] [Your Email] [Your Pinterest Profile Link]
Follow Up 🔄
- If you don’t hear back in a week or two, send a polite follow-up email. Sometimes emails get buried, and a gentle nudge can make all the difference.
🎨 Why Create a Portfolio on Pinterest?
- Visual Showcase: Pinterest is all about visuals, and having a portfolio there allows brands to see your work in the best light.
- Easy Access: Brands can quickly browse your boards and pins, making it convenient for them to assess your style and creativity.
- Engagement Proof: Your portfolio will show real-time engagement stats, providing proof of your influence and reach.
- Professionalism: A well-organized Pinterest portfolio shows that you are serious and professional about your craft.
🌸 Additional Tips
- Prepare Your Profile: Make sure your profile photo is consistent, your name is clear, and your profile description is up-to-date. Claim your website and ensure it’s listed on your profile.
- Quality Over Quantity: Focus on building genuine connections with a few brands you really love. Personalize your pitch and explain why you’re the right fit.
- Pitch the Right Person: Find the right contact within the brand, usually someone in a marketing role. Use Google, LinkedIn, and brand websites to find this information.
- Be Specific: Clearly state your pitch and get the brand excited about your idea. Highlight how your content aligns with their products.
- Use Analytics: Share audience insights and engagement metrics to prove your value. Include examples of past work that demonstrate your success.
🔥 40 Brands killing it on Pinterest
Here are some brands that are making waves on Pinterest, perfect for pitching your UGC skills:
- Anthropologie – Fashion and home decor.
- Jetsetter – Travel inspiration.
- Lowe’s – Home improvement and DIY.
- Etsy – Handmade and vintage items.
- Martha Stewart – Recipes and home decor.
- BuzzFeed Tasty – Recipes and cooking tips.
- Sephora – Beauty and makeup tips.
- Urban Outfitters – Fashion and lifestyle.
- The Home Depot – Home improvement and DIY.
- Lululemon – Fitness and athleisure.
- West Elm – Modern home decor.
- Revolve – Fashion and beauty.
- Food Network – Recipes and cooking tips.
- Nordstrom – Fashion and style.
- HGTV – Home improvement and decor.
- Target – Home goods and lifestyle.
- IKEA – Home decor and furniture.
- Whole Foods – Recipes and healthy living.
- Crate and Barrel – Home decor and furniture.
- Williams-Sonoma – Kitchen and dining.
- Everlane – Ethical and sustainable fashion.
- Glossier – Skincare and makeup.
- Madewell – Denim and casual fashion.
- Pottery Barn – Classic home decor.
- Red Bull – Extreme sports and adventure.
- Reformation – Eco-friendly fashion.
- Nike – Sportswear and fitness.
- Boden – Colorful and playful fashion.
- Sonos – High-quality speakers.
- Warby Parker – Stylish eyewear.
- Michael Kors – Luxury fashion accessories.
- Calvin Klein – Iconic fashion and underwear.
- Tom’s – Shoes and accessories with a cause.
- Adidas – Sportswear and sneakers.
- Allbirds – Sustainable footwear.
- Burberry – Luxury fashion.
- Vans – Skateboarding and streetwear.
- Patagonia – Outdoor and sustainable apparel.
- Kate Spade – Chic handbags and accessories.
- Under Armour – Performance apparel and gear.
By following these steps and creating a standout portfolio on Pinterest, you’ll be well on your way to securing those dream collaborations. Happy pitching! 🌟📌✨
